For the past 10 years, WSPLLC has helped organizations create their hiring strategy and achieve their goals. Their process is designed to empower entities and outfit their business with the development tools needed to succeed.  This client’s main goal was to take their entire brand online and create a solid viral and competitive presence.  Primarily, they have built a solid reputation in the Sacramento, CA area, but realized without an online presence their momentum and success started to plateau.   Understanding their content appeared dated, they wanted to revamp their brand and bring it to the online space.  They were primarily interested in a new modern logo and website, and best practices to launch an upcoming book to sell to add to their revenue stream.

WSPLLC’s angle was to appear simple but contemporary, as if the brand has had a presence for a while and already relatable to consumers.   A prominent blue was a good fit to represent the strong working class.  We also went with gold and silver for accents to provide a bold but elegant corporate feel.  The design above the text symbolizes the fortitude of the working class and how their efforts are some of the backbones of the county, and link us all together.  WSPLLC’s brand recognition has been completely redesigned in order to properly express its mission while continuing to increase its positive impact in its community.