WFLA shares the lively diverse lifestyle of Los Angeles, Orange County, San Diego, Las Vegas, and the Bay Area providing you with the best insight to some of the “hottest” night and day time events and functions happening all around California.  The brand aspired to be the leading lifestyle website / blog and mobile phone app, both nationally and internationally.  The brand concept was to create a place 24/7 direct access to various activities, events, and information about the various major cities around the world.  The site would covered major trending topics including Community, Business, Art, Nightlife, Daytime Fun, City Feel, Landmarks, Entertainment, Fashion and Food.  

At the time, the brand needed a website design to pitch to investors for funding to see the project reach maturity.  They also needed concepts to introduce their merchandise line, consisting of hats, shirts, and promotional wristbands.  Choosing the colorway was simple enough due to the love of the black and white contrast within the team.  Adding the slightest bit of blue undertones with greys really took it to the next level.  Facelifting the brand to WFLA to introduce their merchandise concepts was crucial to become a staple in their audience circles.