Get Back, Inc., works with local, state and federal government veteran’s organizations to assure that our veterans have access to the services they need to heal and the support they need to thrive.  Our client was focused on creating a brand that was professional and catered to their target audience, those who support veterans and their struggles in our community.  Their current brand identity was difficult to follow due to lack of consistency.  The ask was to do an entire brand identity facelift, including concept and messaging, logo, website, and to develop a simple process to easily register new program interests through their website.

In order to resonate directly with Get Back’s audience, we took a look at colors that have meaning to the veteran community.  The client was passionate about honoring those who have been injured or killed while serving.  Utilizing a vibrant purple and gold to honor our heroes was the obvious choice here.  Incorporating a roof and chimney to resemble a house made this logo easily recognizable, communicates one of the main missions of the organization, and simply ties it all together.  Get Back’s brand identity has been entirely recreated to clearly communicate their purpose while creating positive brand recognition within their community.