BRANDING. MESSAGING STRATEGY. WEBSITE DEVELOPMENT.
H3 - United We Band
H3 Heroes Helping Heroes 4Life is a grassroots Social Enterprise that helps Veterans and 1st Responders with Behavioral Health, Suicide Prevention, and Homelessness. United We Band ~ United We Stand™ is the grassroots fundraiser they use to support their programs.
Modern fundraising strategies for organizations to support Veterans have become pretty unique, requiring new ideas and innovation to stay competitive. The ask from our client partner was fairly straightforward: define the Organization Structure regarding their 501c3 and affiliated entities, curate solid brand messaging that appeal to a multitude of demographics, redesign their branding strategy for their fundraising efforts, create an Ecommerce Website from scratch with cutting-edge WooCommerce plugins, and develop a viral content strategy with consistent brand to reach their target audience.
In order to differentiate H3 United We Band ~ United We Stand™ from big-name competitors, we took a bright, vibrant, and congenial design approach. We focus on the firetruck red and yellow speaks to the background of the founder of the organization, making the brand story relatable. The ask was to make the brand stand out and be congruent across all viral platforms, appear lively and playful, while still communicating the serious need for Veteran support in the community.
CLIENT
H3 – United We Band ~ United We Stand™
ROLE
Creative Direction, Branding Identity, Content Marketing Strategy
YEAR
2021
THE WORK
- Organization Structure
- Brand Messaging | Copywriting
- Ecomm Website Development
- Marketing Content Development
- Tools | Software Implementation
As Seen On
COLOR PALLETE
LOGO DEVELOPMENT (FACELIFT)
Original Pixelated Logo
Vector Remastered PNG Logo
WEBSITE REDESIGN
- 15 Page Ecomm Store
- WooCommerce Ecomm Plugins & Features
- Streamlined Messaging & User Flow
- Social Proof & Testimonials To Add To Consumers Familiarity
- Simplified Buying Process With Promotional Discounts
- Backlinks To The Main Site & Other Viral Content Channels
WHY YOU'LL LOVE THEM
- Clearly Defined Value Propositions
- Vibrant Images To Grab Attention
- Messaging Catered To Target Audience
WHERE YOUR DONATION GOES
- Brief but Informative Messaging
- Unique Images created by the owner's young granddaughters, adding to the brand story
- Backlinks throughout that link to additional programs and affiliated partners for cross promotion
THANKS FOR ALL YOUR SUPPORT
- Various Ways to Donate
- Relatable Messaging to Appeal to Various Demographics
- Clear & Straightforward FAQs to provide security to consumers
ECOMM DEVELOPMENT
PRODUCT DEVELOPMENT
Original Pixelated Logo
Vector Remastered PNG Logo
Original Pixelated Logo
Vector Remastered PNG Logo
WOO-COMMERCE
THANKS FOR ALL YOUR SUPPORT
- Removed All Background On The Original Product Images To Give The Store A Much Cleaner Look
- Value Propositions Added To The Description For Simple Referencing
- Adding A Bulk Order & Custom Band Option to Appeal To Businesses, Organizations, etc, Essentially Creating Additional Revenue Streams
Silicone Band
Hologram Close-Up
Full Product
Tag Close-Up
SOCIAL MEDIA CONTENT STRATEGY - IG POST Feed (Reference)
- Original Hi-Res Content
- Tagging & Commenting With Partners & Creatives To Increase Engagement & Awareness
- Hashtag Strategies To Reach More Audiences
- Consistent Posting & Content Scheduling Through Cloud Software
