The 83k is not only a podcast…It is the breakdown of what many aspire to achieve, becoming a Millionaire.  $1M a year broken down monthly is $83,333.33.  That has long been a benchmark for income, assets, followers, and much more yet many are woefully unaware of the steps between 0 and $1M… and quit… The 83k is here to shed light on the journey, enable others to continue growing, and create a community around personal success.

We were tasked with determining the viability of—and ultimately executing on—a brand strategy that could appeal to a wide audience of Entrepreneurs & Intrapreneurs, without alienating the audience that falls into the “new small business” category, thus growing the audience base and driving long-term growth.  We found that making $1M / year seems like a farfetched task for most, so it became imperative that we provided valuable content allowing viewers to take immediate action, unique interviews providing one of a kind insights to hurdles along the way, and motivational content to keep viewers consistent along their journey.