WeXplor’s goal is to create an enjoyable community of interactivity, memorable experiences, and explorative thinking.  WeXplor aims to recreate methods in which people connect to other individuals and businesses.  We aim to accomplish this goal through our online social media and interactive directory community.  This socially interactive network connects people to people, people to businesses, and businesses to businesses while rewarding both sides of the equation.  The brand aspired to secure funding for additional development costs and growth opportunities.   

WeXplor needed a brand their audience could resonate with.  Since the mobile app wasn’t developed yet, we built initial buzz through IG & FB by building a theme page showcasing the luxury travel lifestyle, new food, motivational quotes, and new experiences.  In addition, we created simple content to showcase the app and user experience with mobile app mockups, promotional videos, and merchandise concepts.  We went with a blue-ish green as the main color that was dubbed ‘WeXplor Blue’ by the internal team.  Accompanying this with a sunset orange gave the brand a fresh and tropical look, suitable for exploring and new experiences.