ABOUT
Wes Turner
Born and raised in Los Angeles, California, Wes Turner is a multifaceted visionary, with a passion for business development, branding, and marketing while exhibiting his ingenuity as a Creative Strategist. Over the last 10 years, Turner continues to sharpen his entrepreneurial and community engagement talents with various business endeavors in multiple industries including professional services, entertainment, technology, health and wellness, and real estate.
I am a motivated creative who knows how to lead and is hands-on. Design, in my opinion, must be awarded. A vision, a concept, or a master creation are only as effective as the message they can convey. I enjoy working in team environments regardless of the scenario and enjoy learning and teaching teammates new skills. I started TurnerActive to inspire and create the greatest high quality work. I am a natural critical thinker and problem solver who approaches each project systemically to ensure that every component of it is completed to the greatest quality.
A BIT ABOUT ME
I’m grateful you made it here. I’ve spent years refining my branding skills, and I’m determined to optimize your results. Scroll down to read more about me, my services, or feel free to contact me at any time.
PROBLEM SOLVER
My peers say I’m a natural problem solver. I take pride in my abilities to find solutions to complex issues, and then share that knowledge with others.
A DIGITAL NATIVE
I love all things digital! My fascination for technology and software is one of the reasons I became interested in digital branding in the first place.
CREATIVE
You name it: photography, videography, design, music, cooking or copywriting. I enjoy creating all types of things and bring meaning and purpose to design.
UNDER THE HOOD
PROFESSIONAL SUMMARY
A versatile creative professional with over 10 years of experience in business development and consulting with a background in branding strategy, marketing, and creative direction. A passionate creative with vast experience managing the creative process from conception to completion. Adept at leading and developing creative teams of designers, copywriters, and online marketing talent. Equal parts creativity, muscle, and analysis: engaged the principal building blocks of marketing to create and execute powerful, agile marketing operations. Proven leadership and management while influencing creativity and innovation that positively drives business milestones and strategic initiatives while promoting organizational growth. A motivated creative inspired by the fusion of technology, business strategy, and design.
COMPETENCIES | SKILLS | TECHNOLOGY
QUALITY IN EVERYTHING
Every brand you love has a brand strategy designed to make you love it even more.
Great brands entice customers intellectually as well as emotionally. This includes a combination of intelligent planning and brave creativity—knowing what your audience wants and then giving them more than they'd ever imagine.
From breathtaking logos to websites, social media content to advertising, all of the creative projects are built on brand strategy that converts customers into fans, and fans into advocates.
Strategic Design Energized
Solutions Over Services
My brand strategy is simplified by providing business solutions spanning from the introduction of a new brand to the repositioning of an established brand in a saturated market, finding the target audience, and the organization of a portfolio of brands or goods. Meaningful, practical, data-driven solutions are created by:
Market Keyword Research
A coordinated effort to collect keywords, data, and other information about target markets and consumers to weigh interest in a product or service.
Logo Design
The logo, mark, or symbol. The first piece of branding seen by a potential consumer that reminds them of the brand's quality, value, and experiances.
Marketing Strategy
The act of producing (creating), altering, changing, and preserving material in order to for publication on various channels and platforms.
Brand Story | Brand Identity
The story which embodies who you are and what you stand for. It conveys the story of your company's beginnings, values, objectives, and purpose.
Brand Content Creation
Stale brand images are not going to cut it. Create tailored, on-brand content to attract prospects who will become longtime loyal customers.
Launch Strategy
A series of collaborative activities and actions taken by the team to introduce and deliver a new product or service to the market.
Brand Messaging | Copywriting
Establish a distinct, relatable, and persuasive brand voice that humanizes your brand, moving from a product or service into an expressive relatable entity.
Website Design & Development
Design and develop a clean and efficient website that directs new and repeat visitors to your specific business objectives and milestones.
Tools | Software Implementation
Tools and software that facilitate the simplification of tasks, objectives, and processes across the product or customer lifecycle.
Different Project | Same Methodology
Through brand development to product design to website creation, we’ve discovered that the following strategy consistently produces the most exciting results.
1
Understand
I begin by exploring and achieving a common understanding of the team, project, milestones, and limitations.
2
Explore
The process of unearthing new ideas and possibilities, thinking broadly before thinking critically is crucial.
3
Create
It’s important to turn inspiration into ideas, focusing on the most stimulating conceptual boundaries.
4
Optimize
It’s time to concentrate on the best brand concepts or ideas and polish them until it is ready for finalization.
5
Deploy
That concept is created, developed, and implemented across the appropriate brand channels.
6
Assess
As a team, we go through project performance and effectiveness again, looking for ways to tweak and enhance.
CREATE EMOTIONS STRATEGY CONTENT
I make sure the client has a laser-like concentration on their extremely clear objectives to make sure everyone stays on task and to minimize distractions.
Training internal personnel allows for a stronger team overall, creating an environment where various team members can fill in for open leadership positions.
As a small solutions-based strategist, I collaborate with clients to fulfill their unique needs using a client-centered strategy.
Strategic thinking helps to view the creative process as a problem-solving mechanism, beginning with recognizing the problem and collaborating with both the client and the team to solve it.
My collaborative (or cooperative) creative strategy includes team members working together on projects or learning tasks in a group to ensure everyone consistently stays on the same page.
GOT A PROJECT OR NEW IDEA?
LET'S CHAT!
TIME TO COLLAB
If you are interested in a new project, collaboration, or a reason to go grab a drink don’t hesitate to shoot me an email.